We’ve all heard the term “Cottage Industry,” right? It feels like an old-fashioned term in today’s technology-based information age, but it might be time to bring it out of the closet, dust it off and start using it again. What could be a better or timely use of that term than the business of online marketing and article writing? With more and more people using the internet as a viable way to work-from-home, small home-based businesses, or “cottage industries” are being created virtually every day.
Merriam-Webster defines cottage industry as “an industry whose labor force consists of…individuals working at home with their own equipment.” In order to work from home in the world of online marketing and article writing you need two things: A computer and an internet connection. Sounds like the definition of “cottage industry” to me!
So what is article writing? Stated quite simply, article writing is an ever-expanding, multi-million dollar industry, whereby articles are published online in exchange for name recognition and exposure for businesses and products online. It is a form of online advertising and a crucial piece of business marketing strategy. Article writing increases traffic to a particular website which will then lead to increased sales. The ultimate goal of article writing is to get a particular website to the top of a search engine query page.
Many businesses rely on their websites to bring potential customers and sales to them, but putting up a website and hoping people will find you is not a great marketing strategy. Unless you already have big name or “branding” recognition (think Verizon) you are going to have to work hard to help people find you on the World Wide Web! This is where article writing as part of an effective online marketing strategy comes in.
Whether you are a company interested in promoting your product or business online, or one of the many new entrepreneurs starting your own “cottage industry”, online marketing and article writing is the business of the future. With over 240 million website now online, the prudent business owner will be using everything in his marketing arsenal to ensure his success. There is a huge niche in the business world for article writers in the world of online marketing.